Andrea worked as a CRM consultant and concentrated his job on suggesting strategic and tactical guidelines to change company’s vision towards a real customer-centric approach.

He dealt with both analytical and operational CRM to improve customer knowledge and the consequent Marketing / Sales / Caring and Service processes. He specifically worked on projects focused on Customer Insight (customer behavioral prediction, market basket analysis, next best product, etc.), Customer Value Management and Segmentation, Campaign management, Contact center design optimization and workforce management.

Since 2009 he’s writing on his blog CustomerKing about CRM, Social CRM and its impacts on customer-company relationship strategy.