8 Giugno 2011
L’agenda include due tipologie di eventi: le sessioni free (disponibili per chiunque si sia registrato alla conferenza con un free ticket) e tre business track (employee empowerment, customer engagement and open innovation) disponibili solo per coloro che sono in possesso di un full conference ticket.
Traduzioni real-time saranno predisposte sia in italiano sia in inglese per tutti i contenuti.
| FREE SESSIONS | OPEN INNOVATION | CUSTOMER ENGAGEMENT | EMPLOYEE EMPOWERMENT |
| 8:00-9:00 | Registration | ||||
| Keynote session | |||||
| 9:15-9:30 | Welcome (Open Knowledge) | ||||
| 9:30-10:00 | On the shoulders of giants (Open Knowledge)  |
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| 10:00-10:30 | Paving the way to Social Business - Bill Johnston (Director of Global Community, Dell)  |
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| 10:30-11:00 | Social Business, it’s also about the Processes - Andrew Gilboy (VP E2.0 EMEA, Oracle) |
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| 11:00-11:30 | Coffee Break and Visit to the Expo Pavilion | Open Conference | Expo Pavilion | ||
| Business Tracks – Morning sessions | |||||
| EMPLOYEE EMPOWERMENT | CUSTOMER ENGAGEMENT | OPEN INNOVATION | |||
| 11:30-12:00 | Driving Innovation through collaboration and connectedness
Phillip Schaefer (Associate Partner at IDEO)
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Challenges with using social for customer service. Separating content and support
Claire Kavanagh (CRM Manager at giffgaff) |
Vision to Reality: Scottish Water’s Innovation Challenge
George Ponton (Research & Development Director at Scottish Water)
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| 12:00-12:30 | Connect.BASF. The Online Business Network
Cordelia Krooß (Senior Enterprise Community Manager at BASF)
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The Wepad Project
Carlo Panella (Banking Commercial Director at Webank)
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Innovating with the consumers. The co-creation for marketing research
Andrea Giovenali (Owner at Nextplora)
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| 12:30-13:00 | The voice of the customer and the continuum of creativity
Gianfranco Zaccais (President & Chief Design Officer at Continuum)
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Customer Engagement at BancoPosta
Paolo Baldriga (Head of Communication, Partnership and Loyalty at Poste Italiane)
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F-Lab. A radically new open innovation model in the beverage ecosystem
Diego Andreis (Managing Director at Fluid-o-Tech), Paolo Zanenga (Founding Partner at TWG Consulting)
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| 13:00-14:00 | Lunch Break and Visit to the Expo Pavilion | ||||
| Business Tracks – Afternoon sessions | |||||
| EMPLOYEE EMPOWERMENT | CUSTOMER ENGAGEMENT | OPEN INNOVATION | |||
| 14:00-14:30 | Organizations or Communities?
Luis Suarez (Community Builder & Social Computing Evangelist at IBM)
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The Connected Enterprise
Sameer Patel (Founding Partner at Sovos Group)
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The Open Innovation Revolution
Stefan Lindegaard (Open Innovation Author and Consultant at 15Inno)
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| 14:30-15:00 | Analytics in knowledge and learning
George Siemens (Technology Enhanced Knowledge Research Institute at Athabasca University)
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Sketching your Social CRM strategy
Esteban Kolsky (Principal & Founder at ThinkJar)
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Complexity and emergent behaviors as preconditions for innovation
Massimo Paoli (Prof. of Economics & Management of Innovationat Univ. of Perugia)
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| 15:00-16:00 | Nurturing internal communities and collaboration for business success
Giovanni Soro (Director of Sociosanitary Service at ASL Piacenza)
Ming Kwan (Digital Marketing Manager at Nokia)
Stefania Todisco (Head of Group Operations & ICT Factories Community Unit at Unicredit)
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When the customer gains control
Esteban Kolsky (Principal & Founder at ThinkJar)
Mitch Lieberman (VP Marketing at Sword Ciboodle)
Patrick Brandt (CEO at Telligent)
Sameer Patel (Founding Partner at Sovos Group)
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User-led innovation can’t create breakthroughs. Really?
Norman Lewis (Chief Innovation Officer at Open Knowledge)
Massimo Paoli (Prof. of Economics & Management of Innovation at Univ. of Perugia)
Roberto Masiero (Founder and CEO at The Innovation Group)
Stefan Lindegaard (Open Innovation Author and Consultant at 15Inno)
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| 16:00-17:00 | Exceptions are not exceptional. Organizing for Unpredictability
Bertrand Duperrin (Enterprise 2.0 Consultant at Next Modernity)
Keith Swenson (VP R&D Fujitsu)
Mark Tamis (Social CRM and Social Business Strategist at NET-7)
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Tear down the walls. Let’s engage!
Claire Kavanagh (CRM Manager at giffgaff)
Jussi Wacklin (Digital Marketing Director at Nokia)
Umberto Toni (Amadori Project Manager at Tecla)
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Secret Innovation. Mistakes to avoid and best practices to revolutionize your innovation process
Flavio Fabiani (Innovation Consultant at Toshiba Europe)
Laurence Lock Lee (Partner at Optimice)
George Ponton (Research and Development Director at Scottish Water)
Rosario Sica (Founder & Partner at Open Knowledge)
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| 17:00-17:30 | Coffee Break and Visit to the Expo Pavilion | ||||
| Keynote session | |||||
| 17:30-18:00 | Enabling quantum organizations as a new level of effectiveness – Keith Swenson (VP R&D, Fujitsu) |
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| 18:00-18:45 | Social Business calls Earth. From vision to reality (Open Discussion) | ||||
| 18:45-19:00 | Goodbye (Open Knowledge) | ||||
Open Conference
La Open Conference presenta un percorso completo di contenuti italiani ed internazionali di altissimo livello ad accesso gratuito (ma sempre previa registrazione) che si affianca ai 3 business track per tutta la durata della giornata.
| Morning open sessions | |||||
| 11:30-12:30 | Enterprise 2.0 Panel (Bertrand Duperrin, Mario Gastaldi, Gino Tocchetti, Roberto Cobianchi – Moderator: Andrea Pesoli) | ||||
| 12:30-12:45 | Il Buzz Seeding funziona davvero? Radiografia di un’azione di passaparola online per Gazzetta.it (Simone Tornabene – Chief Marketing Manager at Viralbeat) |
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| 12:45-13:00 | Verso il Social Learning: ripensare i processi di apprendimento nell’era del Social Business (Stefano Besana – Social Learning Consultant in OpenKnowledge) |
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| 13:00-14:00 | Lunch Break and Visit to the Expo Pavilion |
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| Afternoon open sessions | |||||
| 14:00-14:15 | Netnografia e Co-Creation - (Andrea Colaianni – Social Media Consultant at 90:10 group) |
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| 14:15-14:30 | Social CRM: la voce dell’azienda e la voce dell’utente (Fabrizio Betone Martire – Consultant at Uncle Pear) |
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| 14:30-14:45 | Gamification: utilizzare le dinamiche del gaming per migliorare i processi di business e creare un’azienda empowered (Stefano Mizzella – Social Media Strategist at OpenKnowledge) |
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| 14:45-15:00 | Le parole degli altri: ascolto, imparo, faccio (Gianandrea Facchini – Founder and owner at Buzzdetector) |
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| 15:00-15:15 | Online + Real-Life: scenari convergenti nella comunicazione social (Pasquale Borriello – Digital Strategist at Art Attack Adv / xister) |
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| 15:15-15:30 | Managing the New HR (Jon Ingham – Executive Consultant at Social Advantage) |
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| 15:30-15:45 | “Viral is Social Sharing of Emotions”: dal Marketing Virale al Viral Branding (Mirko Pallera – Strategic and Creative Director, Digital Strategist at Ninja Marketing) |
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| 15:45-16:00 | Tra Social Media ed Engagement: perché non è importante solo ascoltare (Andrea Contino – Social Media & Community Specialist at Moleskine) |
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| 16:00-17:00 | Social CRM Panel (Mitch Lieberman, Andrea Incalza, Stefano Vitta, Mauro Lupi – Moderator: Stefano Mizzella & Nicola Silvestri) |
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