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The Social Business Forum 2016 features a unique offer of visionary keynote speeches, success stories and discussion panels organized in a Free and Premium Conference.

The Free Conference includes the keynote speeches in the mornings of July 6th and 7th delivered by outstanding and internationally-known experts.

The Premium Conference includes all of the contents of the Free Conference plus several case studies and success stories on leveraging the platform logic for business (presented in the afternoons of the same two days by leading company representatives). A practical way to highlight how innovative projects and disruptive initiatives have become indispensable and have created value through new collaborative business models, practices and technologies. Access to the Premium Conference will also imply another opportunity, the Networking Business Lunches: a unique chance to dialogue and discuss with international keynote speakers updating and fostering your business network.

Participants in the Premium Conference will be granted access to the Networking Business Lunches on both July 6th and 7th. The attendees will be able to exchange ideas, create connections, and ask the Conference speakers any questions of their interest. It’s an easy way to see a potential business network at a glance, and foster future collaborations.

The Agenda will be periodically updated as we confirm speakers and sessions.

Choose the conference you prefer and register here

Day 1
06 Jul 2016
Day 2
07 Jul 2016
8:00 - 9:15


The Platfirm Age: the dawn of a new era

“Platforms are beginning to transform a range of other economic and social arenas, from health care and education to energy and government. No matter who you are or what you do for a living, it’s highly likely that platforms have already changed your life as an employee, a business leader, a professional, a consumer, or a citizen—and are poised to produce even greater changes in your daily life in the years to come” (from “Platform Revolution”)
Rosario Sica
Emanuele Scotti

Business at the speed of platforms

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business.
Sangeet Paul Choudary
11:00 - 11:30


IBM – Collaboration in the cognitive era

Inhi will discuss how work and collaboration platforms are evolving in the face of unprecedented change. As personal social networks become more ubiquitous, collaboration in the workplace is coming into its own. The ability to share information, find resources, work on projects, using social platforms makes life easier, faster and more productive and creates a more engaged workforce. See how your business can be more productive, respond to customers faster, and beat off competitive threats by allowing people to work together better.
Inhi Cho Suh

Vodafone for a phygital world

Over the past two decades, we have come to recognize that powerful economic, social, and technological forces are transforming our world in ways that few people really understand. IOT, big data, the fusion between physical and digital environments, the focus on customer experience are revolutionizing how companies are organized and do business. Platform-oriented business is the new way to be successful in a phygital world.
Barbara Cominelli
13:00 - 14:30

Premium Networking Lunch

#BarillagoesDigital: The Digital Transformative Journey

Digital is now firmly part of every business. But even with technology being today an integral part of the organization and its strategy, it is people who will build the success in a world that continues to reinvent itself at an unprecedented rate. The Digital Transformation is all about people! #BarillagoesDigital is a journey that will transform Barilla into a fully Digital enterprise creating value for the Business and putting the Barilla people at the center of the transformation.
Giangaddo Prati


8:00 - 9:15


Hacking Marketing

Do you sometimes feel like you’re drowning in marketing software? If you could channel Dr. McCoy from Star Trek, would you find yourself blurting out in frustration, “Damn it, Jim, I’m a marketer not an IT architect!” You’re not alone. Marketing has been overrun by software, and it’s changing the dynamics of profession in ways that can seem foreign and uncomfortable. But, as software developers might say, “This is actually a feature, not a bug.” Software gives marketers a greatly expanded creative palette to design memorable customer experience masterpieces — and the leverage to reach a much broader and more engaged audience with them. The secret to success, however, is not in the technology itself — but rather adapting marketing management to this new software-powered environment. In this presentation, marketing technologist Scott Brinker, author of the new book Hacking Marketing, will show you how.  
Scott Brinker
11:00 - 11:30


The Stack to Come

“The Stack comes from both equilibrium and emergence, one oscillating into the other in undeciphered and unaccounted-for rhythms, stabilizing and destabilizing the same component for sometimes mismatched purposes. What is its state condition, and, literally for governance, what kind of machine that is a state does it provide for? The scenario can be summarized as one in which “Users”, human or nonhuman, are cohered in relation to “Interfaces”, which provide synthetic total images of the “Addressed” landscapes and networks of the whole, from the physical and virtual envelopes of the “City”, to the geographic archipelagos of the “Cloud” and the autophagic consumption of “Earth” minerals, electrons, and climates that power all of the above” (Bratton, The Stack)
Cosimo Accoto
13:00 - 14:30

Premium Networking Lunch

Round table – welcome to the platfirm age

Chairman: Enrico Sassoon Title: Giants, unicorns and zombies in a platform world
Fabio Troiani
Marcello Albergoni
Giovanni Ciarlariello
Valerio Camerano
Carlo Purassanta
Rosario Sica
Enrico Sassoon




Alessandra Poggiani

Conference concludes: closing remarks and vote of thanks