2008 | 2009 | 2010 | 2011 | 2012 | 2013
12/13 June 2013
Marriott Hotel, via Washington 66, Milan
Marriott Hotel, via Washington 66, Milan
ORGANIZED BY
Welcome to the 6th edition of the SOCIAL BUSINESS FORUM by OpenKnowledge, the leading European event regarding social enterprise, digital marketing and collaborative innovation.
The Social Business Forum 2013 features a unique offer of keynote speeches, success stories and discussion panels organized in a Free or Premium Conference.
The Free Conference includes: the morning Keynote Speeches, with visionaries and international experts, the Social Business Bricks in the afternoon, with more than 15 world-class speeches and insights on the issues of social business and a special Expo Pavilion: a dedicated area where you can discover and test the leading solutions of enterprise social software.
The Premium Conference includes all of the contents of the Free Conference plus a great business and learning opportunity: more than 25 case studies and success stories on social business presented by national and international leading companies. A practical way to highlight how social enterprise projects and initiatives have become indispensable and have created value through a more extensive involvement of the entire business ecosystem.
The interventions are organized according to six vertical divided by industry and methods ending with a round table held by experts, pioneers and managers.
A unique learning opportunity in Europe!
The Agenda will be periodically updated with contents, speakers and speech titles.
| 08.00 - 9.15 | Registrations |
| 9.15 - 9.30 | Welcome |
Plenary Session - Keynote (All Participants) |
|
| 9.30 - 10.00 | Open your Business! Emanuele Scotti Rosario Sica |
| 10.00 - 10.30 | The Future of Work Jacob Morgan |
| 10.30 - 11.00 | Employee On-boarding: The Real Value of Social Ram Menon |
| 11.00 - 11.30 | Catching the Wave: Trends and Strategies for SocialSandy Carter |
| 11.30 - 12.00 | Performance acceleration via Enterprise Social and Collaborative TechnologySameer Patel |
| 12.00 - 12.30 | Where Social Meets Collaboration: Building, Managing and Optimizing the Collaborative Enterprise Murali Sitaram |
| 12.30 - 13.00 | Evolving Customer Experience Management through Social Rob Howard |
| Lunch | |
Plenary Session - Social Business Bricks (Free Conference) |
|
| 14.00 - 14.30 | Socialize Your CRM Mark Tamis |
| 14.30 - 15.00 | CQ: Connected Intelligence - Completing the Leadership Trifecta Laurence Lock Lee |
| 15.00 - 15.30 | Data Analysis to measure emerging behaviour of usersEmanuela Zaccone Massimiliano Spaziani Brunella |
| 15.30 - 16.00 | Time, Space, Agency: Social Business in a data-intensive ageCosimo Accoto |
| 16.00 - 16.30 | The Explosive Mix of Gamification and StorytellingJoseph Sassoon |
| 16.30 - 17.00 | It’s only Social Strategy, but I like it Mauro Lupi |
Business Cases: Social Business in Action (Premium Conference) |
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| 14.00 - 14.30 | Zegna - Zegna School experience towards the learning organizationJames Kennedy | Be1 - Social recruitment, Busines Case Technology@work Ennio Favarato | Feltrinelli - Incorporating the "social" dimension with the e. commerce in editorial retail: Feltrinelli Case HistoryDavide Surace | |
| 14.30 - 15.00 | Luxottica - Lux Academy: Product Training as a Business Booster Sonia Aidani | Siemens - Social Intranet at Siemens Energy Uwe Mirk | MediaMarket - Reverse e-commerce: how to evolve loyalty programs in the perspective of Social CRMMaurizio Motta | |
| 15.00 - 15.30 | Fashionis - Building an agile e-commerce platform by focusing on people instead of processes Alexio Cassani | Whirlpool - Managing the unexpected: social crisis controlGiuseppe Geneletti | Camst - Knowledge Flow in Food Industry, the experience of Camst: how to engage employees with Social Intranet platformsMattia Grillini | |
| 15.30 - 16.00 | AFS Intercultural Programs - A Social Business Strategy for a Global AudienceMagnus-Andreas S. Aase | Tbd | IKEA - The multichannel approach of IKEA for being closer and more accessible to the customers: from home visits to eCommerce.Sabrina Lucini | |
| 16.00 - 16.30 | Tbd | Tbd | QVC Italy - QVC, la conversazione che supera la distanza: come il DNA “social” si sostanzia nell’e-commerce e nei social media Matteo Pozzuoli | |
| 16.30 - 17.00 | Round Table moderated by Paolo Calderari di Palazzolo | Round Table moderated by Giuseppe Riva | Round Table moderated by Armando Garosci | |
Plenary Session (All Participants) |
|
| 17.00 - 18.00 | Gartner's Magic quadrant leaders on Social Collaboration on stageSandy CarterRob HowardRam MenonSameer PatelMurali Sitaram |
| 18.00 | Happy Hour offered by Campari and Goodbye |
| 08.00 - 9.15 | Registrations |
| 9.15 - 9.30 | Welcome |
Plenary Session - Keynote (All Participants) |
|
| 9.30 - 10.00 | Banking 3.0 Brett King |
| 10.00 - 11.00 | CMO vs CIO - Paths Forward to Collaboration on Collaboration Ray Wang Esteban Kolsky |
| 11.00 - 11.30 | The granularization of learning: new approaches to organizational development George Siemens |
| 11.30 - 12.00 | Storytelling on Organizations Larry Prusak |
| 12.00 - 12.30 | The Evolution of Content Organization Michael Brito |
| 12.30 - 13.00 | Tbd Tbd |
| Lunch | |
Plenary Session - Social Business Bricks (Free Conference) |
|
| 14.00 - 14.30 | Why adaptation should replace adoptionBertrand Duperrin |
| 14.30 - 15.00 | Digital in the Round: a Viewpoint on Different Digital Landscapes Guido Ghedin |
| 15.00 - 15.30 | Generazione 2.0 Made In ItalyFederico Capeci |
| 15.30 - 16.00 | Beyond Digital Divide: Connected Generations and Empowered CitizenshipMaria Cristina Ferradini |
| 16.00 - 17.00 | The Talent Show between tv and Social Network - Deezer Round Table |
Business Cases: Social Business in Action (Premium Conference) |
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| 14.00 - 14.30 | BNP Paribas - The Mindshift Experience - How we foster Innovation in BNP Paribas Dario Resnati | Barilla - Digital Transformation Strategy: The Barilla Experience Alessio Gianni | CTP - Transforming your Business Processes through Business Social Networking Alan Qureshi | |
| 14.30 - 15.00 | ING Direct - Reinventing customer relationship in banking industry Sergio Rossi | Pirelli - The strategic model in the overall development of collaborative business onlinePepe Moder | Tbd | |
| 15.00 - 15.30 | Banca Mediolanum - Mediolanum goes to Social: the Power of RelationOscar Di Montigny | Illy - Stop thinking in terms of Target and start thinking in terms of Audience! Paolo Bonsignore | Tbd | |
| 15.30 - 16.00 | Banca Intesa S.Paolo - Social Enterprise: myths and realities of social software in the company Remo Ponti | Vodafone - Customer experience management: best practices to create business valueEugenio Capra | Tbd | |
| 16.00 - 16.30 | Tbd | Ferrero | Tbd | |
| 16.30 - 17.00 | Round Table Cosimo Accoto | Round Table moderated by Pietro Buttè | Round Table Carlo Galimberti | |
Plenary Session (All Participants) |
|
| 17.00 - 18.00 | Dialogue on: "Creating a collective intelligence capability in Eni" Gianluigi Castelli Giorgio De Michelis |
| 18.00 | Happy Hour offered by Campari and Goodbye |
Open Knowledge is an International consulting company that aims to assist companies in realizing their business potential through an open approach of collaboration and participation, in line with the new paradigm of Social Business.
Redesign your business. Be Social!
Via De Amicis, 53 – 20123
http://goo.gl/maps/AjYB
Tel. +39 (02) 5810 7211
Fax +39 (02) 4953 216
e-mail: talk@open-knowledge.it
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