CEO at Kantar Insigths in Italy – Managing TNS and Millward Brown operating brands – and Chief Digital Officer. Federico has a long experience in market research, having worked both agency and client side (Coca-Cola Italy). He formed his carrier as managing director in start ups: repositioning and exporting in Spain and France OTO Research (FullSIX Group) before, then launching Duepuntozero Research, a fast growing digital research boutique then acquired by DOXA. Federico is an expert in digital marketing and in innovation in consumer insights. He is a frequent speaker at major conferences and academic institutions about market research, social media, co-creation and in new social trends; he teaches Digital Marketing at Il Sole 24 Ore Business School and Market Research at The University Cattolica del Sacro Cuore in Milan. Federico is the author of “#Generazione 2.0” a highly appreciated and still mentioned book on Millennials (www.generazione20.it), presented at the Italian Parliament after its launch in 2015.